The Creative Core

Professional Description

Visitor experience design for museums, heritage and culture

Area of work

  • Nationwide and International


The Creative Core is an interpretation design practice creating visitor experiences for museums, heritage and culture. Our approach puts visitors and communities first, building connection, meaning and pride through co-creation and human-centred design.

We’re a hands-on, multidisciplinary team based in West Yorkshire and working nationwide. Partnering with a designer can feel daunting, but not with us. Our creative process is collaborative and rewarding, shaped around your team and your project, underpinned by shared values and perspectives.

We don’t stop at design. We deliver projects in-house through sustainable manufacture and the skill of our craftspeople, giving certainty that your vision will be achieved without compromise.

To view some of our projects visit.

We bring the ingenuity and insight needed to support your vision, helping meet project objectives and achieve funding success
Visitor experience mapping
Securing funding
Audience research
Activity planning

Our approach puts visitors and communities first, building connection, meaning and pride through co-creation and exchange of ideas
Collaborative working with project teams
Public consultation and co-creation
Working with young people
User prototyping
Public art facilitation
Training and skills sharing

We love finding new and exciting ways to tell multi-layered people stories, supported by an interpretation framework that promotes learning, feeling and action
Interpretation planning
Story mapping
Historical research
Content development
Copywriting and image sourcing
Educational resources

Creative design
Our creative visions are inspired by your stories, spaces and collections, uniting 3D spatial and graphic design with interactive play and digital media engagements
Creative direction
Inclusive spatial design
Graphic design and illustration
Interactive and digital media design
Technical design and BIM
Outdoor interpretation

We deliver projects in-house with the help of our skilled craftspeople and fully equipped manufacturing facilities, overseen by our experienced project managers
Project management
Sustainable manufacture and installation
CDM Principal Designer and Contractor
Case dressing and object placement
Staff training and aftercare

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